The Shalion Blog

Retail Media's complexity highlights, advocating a holistic view for effective strategies in this interconnected system.

Perishable goods drive frequent in-store purchases, but strategic online enhancements can bridge the freshness concern gap, enticing digital buyers.

Leverage return metrics for post-Black Friday success: inform strategies, optimize inventory, boost retention, master 'Returns Thursday.

Recent commerce and media events highlighted consumer focus, AI impact, diverse strategies, and adaptability as crucial in shaping Commerce Marketing for the upcoming year.

Proper budget allocation in retail media hinges on understanding current digital channel trends, leveraging key metrics, and maximizing ROI through strategic partnerships and targeted campaigns.

This article anticipates a robust Cyber Monday in eCommerce, driven by consumer trust, mobile shopping, and effective paid search campaigns.

Amid global crises, consumers shifted to online shopping, prioritized essentials, favored local businesses, and adapted to market changes, as per Capgemini's consumer behavior insights.

Interest-based e-commerce personalizes the sales funnel stages, using data insights, targeted ads, and eRetail Media to engage customers uniquely, revolutionizing digital retail for tailored experiences and boosted conversions.