Le blog de Shalion

Today's marketers face the challenge of determining whether their chosen advertising channels are influencing customer behavior. Retail Media channels such as in-store communication and personalized offers demonstrate significant influence,

As Easter nears, chocolate and candy sales skyrocket, with Easter alone generating $5.4 billion, emphasizing their pivotal role in holiday traditions and the need for retailers to grasp market trends.

Retail Media is revolutionizing advertising through precise targeting with shopper data, highlighting the need for industry executives to embrace collaboration and data utilization for success.

Prioritizing customer experience is crucial for business success, with leaders in this field experiencing higher growth, margins, and retention rates, emphasizing the importance of a client-centric approach.

Implementing wishlist and recurring cart features not only streamlines the shopping process but also enhances customer satisfaction and loyalty by empowering users to curate personalized collections of products and access them easily.

Capturing Gen Z's attention requires redefining product discovery, embracing cost-consciousness, and offering flexible payment solutions. It's time for brands to align their strategies with Gen Z's preferences to thrive in today's market.

The rise in Class A appliance searches offers brands a chance to boost their digital shelf presence and Share of Search on retailer sites, using targeted keyword optimization and Retail Media to meet the growing demand for energy-efficient products.

Explore the transformative synergy between Marketing 5.0 and Retail Media, as brands leverage Shalion's advanced data analytics and contextual advertising solutions to optimize strategies and ensure alignment with evolving market dynamics.