The Shalion Blog

Understanding the impact of marketing across complex customer journeys is a challenge. Multi-touch attribution models empower marketers to credit diverse touchpoints. Explore their strengths for optimized conversions

Retail Innovations: Where entertainment meets commerce, revolutionizing online shopping experiences.

Advertising’s Blend: Immediate spikes, lasting brand loyalty & sustained growth.

Hopkins' timeless principles meet Shalion's dashboard: Track, measure, and excel in Retail Media's evolution.

Brand codes fuel advertising resonance, while consumer choices hinge on value and price consistency.

Consumers expect higher prices despite inflation moderation, shaping new shopping behaviors and retail strategies.

Recession, economic trends, and marketing shifts: Dive into innovative strategies amid crisis and the evolving ad industry. Learn why traditional models falter and how data-driven approaches lead the way.

eCommerce industries reveal diverse preferences. Convenience, sustainability, tech innovations shape consumer behavior.