The Shalion Blog

Amidst a booming beauty market, with $94.36 billion spent and a projected $580 billion industry by 2027, key drivers like the "lipstick effect," online influence, and e-commerce growth, make brand's participation imperative.

Recesión y nuevas tendencias económicas : adéntrate en estrategias innovadoras en medio de la crisis y la evolución de la industria publicitaria. Descubre por qué los modelos tradicionales fallan y cómo los enfoques basados en datos lideran el camino

La expectativa del aumento de precios lleva a los consumidores a ajustar sus presupuestos. La aceptación de marcas blancas refleja cambio de hábitos de consumo que son cruciales a la hora de establecer estrategias de marketing.

Discover the transformative potential of geolocation in retail media as we unveil the power of targeted strategies, from location-based marketing to identifying actual customers. Reshape the retail landscape with innovative precision!

A comprehensive study reveals nuanced insights into the varying performance dynamics of sponsored versus organic listings, underscoring the categoryspecific influences, the impact of information asymmetry, and challenging conventional assumptions.

Explore innovative strategies for brand influence in the digital age. We delve into Consumer Decision Journeys, loyalty challenges, and the crucial role of Retail Media in capturing attention during the Initial Consideration phase.

In our recent conversation, an expert highlighted the challenges and dynamics of eRetail management, emphasizing the need for cohesive strategies and versatile tools in the ever-evolving landscape.

The evolving retail landscape reveals a preference for online shopping (62%), intricate purchase dynamics, and the critical impact of flexible delivery options, challenging the notion of a purely digital journey.