Integrating eCommerce data into a global business strategy

The problem

Our client, an industry leader in the premium and craft beer segment with a share of production of 32% and more than 4,000 employees worldwide, wanted to optimize their entire eCommerce growth strategy by:

Integrating eCommerce data into a global business strategyIntegrating eCommerce data into a global business strategy

Keeping track of all aspects of their product portfolio online, across the main eRetailers, on a daily basis.

Integrating eCommerce data into a global business strategy

But also measuring the efficiency of their current promotional campaigns on eRetail media.

Integrating eCommerce data into a global business strategy

Integrating eCommerce data into a global business strategy

The solution

We worked with our client in Spain to help them with these key aspects of their eBusiness strategy with two different solutions that are integrated into our eCometry dashboard. The client had 2 goals: one, to conduct price monitoring to prevent the out-of-stock with an alert system and, secondly: understand how the brand’s products are positioned and how the paid advertising is working on those retailers.

01

The Digital Shelf Monitor

02

The Visibility Tracker

The results

After implementing Shalion’s eCometry dashboard, our client was able to fine-tune all aspects of their e-commerce strategy. The eCometry dashboard is now used by different teams and the modules serve as the primary eCommerce data tool for several roles. This has helped different teams with different goals align around a unified report:

Digital Shelf Monitor for Key Account Managers

Visibility Tracker for Trade Marketing Specialists

Shalion’s data was integrated with the rest of the business data intelligence that our client uses on a daily basis (alongside offline sales data)