How Kellogg's grew 4% in conversion by optimizing Product Content
Kellogg's subsidiary in Germany partnered with Shalion to help them overcome some of their eCommerce challenges:
Improve Digital Shelf Monitoring, especially the Product content quality and availability of their products across e-retailers like: Amazon, Amazon Fresh, Rewe, Bringmeister and Billa in Austria.
Fulfill their Reporting and eCommerce data needs quickly and easily, to spot problems like availability on their digital shelf across e-retailers in Germany and Austria.
We worked with Kellogg’s to help them monitor on a daily basis all aspects of their Digital Shelf across:
5
Retailers
180
Product SKU's
2
European Countries
The results of the partnership helped Kellogg’s achieve (among other things) a 4% growth in conversion on AMAZON.
The eCommerce team became more efficient at optimizing their Product Content.
The head of eCommerce was able to spot availability problems and had the right information to investigate why and take corrective measures.
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