Market Research expert with 25 years working for the industry as Managing Director. MSc Marketing.
Valeria has over 25 years of experience in the Market Research industry where she has developed a broad spectrum of solutions for global brands like Nestlé, Coca Cola, Pernod Ricard, Procter & Gamble, Bayer, Samsung, Kimberly Clark, Danone, Pepsico, Ferrero, Pirelli and Mercado Libre.
Valeria was the Managing Director of a GfK subsidiary for 7 years, first for the ad-hoc business unit and later for all the companies that make up the GfK Group in Argentina (including the BU of Promotion and Retail Monitoring).
She has also been in charge of Latin American Operations for Gfk and has acted as the Regional Head of the Customer Experience sector while based in Spain.
She was President of the Market Research and Social Opinion Chamber in Argentina and also is a well-known speaker in Marketing and Market Research congresses like the IIEX.
As an Strategic Consultant she held board member positions in telecommunications companies like Telecom Italia. With a Marketing and Business Administration degree she’s a magna cum laude graduate in Marketing and Business Administration.
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