The Shalion Blog

Amidst back-to-school forecast differences, eRetail strategies accommodate shopping and economizing. Adapting to spending growth and thriftiness, eRetail plays a pivotal role in the evolving retail landscape.

Tandem Up's study reveals Spanish e-commerce growth, varied buyer behavior, and marketplace significance. Prioritize web presence, adapt to preferences, and embrace Retail Media for sustained success in Spain's digital realm.

AI transforms retail advertising with personalized campaigns, driving 40% revenue growth through IA adoption and innovative roles like Generative Content Designers, revolutionizing marketing.

eRetail Media uses personalized targeting via customer data, reshaping retail ads amid online shopping growth. Partnerships with platforms enhance engagement, driving its role in retail advertising's future.

Latin America's retail media market boasts high returns on ad spending, driven by e-commerce growth. Major players like Mercado Libre and Walmart Mexico are propelling ad spending past $1 billion, mirroring the US retail media boom.

Dive into the world of ecommerce metrics to gain invaluable insights into their preferences, habits, and desires, and unlock the keys to effectively engage this tech-savvy and socially conscious audience.

Spanish shoppers embrace hybrid retail in 2023, leveraging digitization's impact for greater convenience, product choice, and spending.

Discover the innovative strategies that captivate Generation Z in the digital realm. From authenticity and influencer marketing to mobile optimization and social commerce.